Why Did Alicia Keys Start a Digital Content Platform? What Prompted This Decision?

You’ve probably heard about Alicia Keys. She is a 14-time Grammy Award-winning singer-songwriter, producer, actress, New York Times best-selling author, entrepreneur, and humanitarian.

Since her first album release, “songs in A minor,” in 2001, Keys has continued to amass hits and achievements with no equal.

Recently, there have been rumor that she started a digital content platform, but is that true? Read though to find out.

Why Did Alicia Keys Start a Digital Content Platform?

Alicia key didn’t start any digital Content Platform, however, she was always among one of people that supported Jay z when he launched his new streaming platform.

Doing the press conference for Tidal, the streaming music service a company recently bought for $56m, the main speaker was the musician Alicia Keys, who acted as its public front.

Her speech didn’t give many details on how Tidal intends to fight off the Spotify and Apple juggernauts in the digital music market, but the key phrase was this: “The first ever artist owned global music and entertainment platform.

Keys was one of a large group of artists taking the stage in the US alongside Jay Z, and other “owners of Tidal” (Beyoncé, Rihanna, Calvin Harris, Chris Martin, Arcade Fire’s Win Butler and Regine Chassagne, Daft Punk in helmets, Jack White, Jason Aldean, J Cole, Deadmau5 in a helmet, and Madonna, Nicki Minaj, Usher).

Alicia Keys Joins the Blackbery Family

At the close of its BlackBerry 10 launch event , BlackBerry CEO Thorsten Heins CEO of BlackBerry, introduces 14-time Grammy Award-winning singer, songwriter, entrepreneur and philanthropist Alicia Keys as the company’s Global Creative Director.

Ms. Keys and her company, AK Worldwide, have entered into an exclusive relationship with the smartphone maker and has been working closely with app developers, content creators, retailers, and entertainers around the globe, Simone Susini, Apps Labs respondent.

Final Thoughts

Alicia didn’t really start a digital content platform, however, she did supported her friend Jay Z on the launch of his streaming platform called Tidal.

Also over the years, key have involved in the tech world. I looks like she want to explored every sector possible, which is a good thing.